The One Marketing Asset EVERY Business Needs.
A Brand Story Video. Your audience doesn't care WHAT you do until they know WHY you do it.
What Is A Brand Story Video Anyway?
More than just a video on your website, this is a 2-4 minute professionally produced video that you can use in a variety of ways that is guaranteed to get you new customers.
Who
A Brand Story Video gives you a perfect opportunity to communicate exactly who it is you want to serve. Who are the people and what are the problems that you exist to help?
Why
Why do you care? When was the moment you realized you wanted to start something to serve that target audience in a special way.
What
Now that your audience knows why you care, they want to know what you do and they want to know that it makes an impact.
You might be thinking...."Okay great! But what do I do with that video once it is made? How do I get new customers?"
Great question. Our answer...well there are a lot of ways to use it. But below are a few of our favorites. When done correctly, you should be able to use this video to get new customers for 2-3 years.
1
Website (Yes, It Is Important)
Your Brand Story Video should be one of the first things people see when they come to your website. This is your main tool to build trust with potential customers.
2
Current Audience
Who is on your email list and following you on social media? When this video is done, make an announcement and invite them to watch it while putting a small promotional budget behind it to guarantee they see it.
3
Retargeting Ads
It has never been easier to build retargeting ads. You can guarantee that every person that visits your website sees this video within 2 days of visiting your site.
4
Email Signature
You would be shocked at how impactful a "Watch Our Story" or "Why We Care" link in your signature can make.
5
Email Sequence
Every time you get an email address as a company, don't send them a "Thank You" email, send them a "Thank You, Here Is Our Story" email. This can be automated and simple.
Insert incredible testimony about Brand Story below, maybe one from Chris Hauser of Fantoosh. — Carol Coleman
What's The Next Step?
Our team specializes in storytelling and marketing and would love to help your story get out there and your business grow by producing your brand story. Fill out the form below to schedule a free call with our team to talk about your Brand Story Video.
