Positioning with April Dunford

Challenge

After two years of podcasting, April wasn’t sure if her show was driving meaningful impact for her business.

What we did

We streamlined her production process, refined her content flow, and incorporated clear, authentic calls to action across podcast and YouTube.

Results

April now regularly hears from clients about her latest podcast episodes and videos — and the show has become a core driver of inbound demand.

Client

Full name

Date

March 2023

Role

Role name

Challenge

After two years of podcasting, April wasn’t sure if her show was driving meaningful impact for her business.

What we did

We streamlined her production process, refined her content flow, and incorporated clear, authentic calls to action across podcast and YouTube.

Results

After two years of podcasting, April wasn’t sure if her show was driving meaningful impact for her business.

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30%

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30%

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Challenge

After two years of podcasting, April wasn’t sure if her show was driving meaningful impact for her business.

What we did

We streamlined her production process, refined her content flow, and incorporated clear, authentic calls to action across podcast and YouTube.

How we helped

April now regularly hears from clients about her latest podcast episodes and videos — and the show has become a core driver of inbound demand.

The story continues.

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